TL;DR: Bottega Veneta has set up a free pop-up at Camel Coffee’s Seochon branch (효자로 31, near Gyeongbokgung’s Yeongchumun gate) to mark the release of its Winter 2026 fanzine, photographed by Juergen Teller. It runs October 16 – November 1, 2026, daily 8:00 AM–9:00 PM, no reservation needed. While you’re there: a limited-edition ₩15,000 Kyoto matcha latte, and a free Bottega Veneta eco bag for the first 100 visitors each day.
What this pop-up actually is
Bottega Veneta’s Winter 2026 fanzine pairs campaign photography by Juergen Teller with behind-the-scenes shots and handwritten notes, built around creative director Louise Trotter’s Milan-inspired collection. Rather than a standalone campaign booklet, international press has described it as more of an artistic document — part fashion campaign, part personal scrapbook.
To mark its release, Bottega Veneta is placing copies in a short list of independent bookstores and cafés around the world — stops in London, Milan, and Paris among them. Camel Coffee’s Seochon location is the only Seoul venue on that list. The in-store signage puts it simply: a special global takeover celebrating the fanzine’s launch, shown in Seoul exclusively at Camel Coffee Seochon.
Location, hours, and the basics
Location: Camel Coffee Seochon, 서울 종로구 효자로 31 (1F & 2F) — across the street from Gyeongbokgung’s Yeongchumun gate
Dates: October 16 (Fri) – November 1 (Sun), 2026
Hours: 8:00 AM – 9:00 PM daily
Admission: Free — it’s a working café with the pop-up layered into the existing space, not a separate ticketed area
Eco bag giveaway: First 100 visitors each day get a free Bottega Veneta canvas tote, per in-store signage (first-come, first-served, while supplies last)
Parking: No on-site parking — use a nearby public or paid lot
If you’re planning a Seochon walk anyway, this sits an easy stroll from Gyeongbokgung’s night opening hours and from Yeonggwang Tongdak, the neighborhood’s long-running fried chicken spot, if you want to turn the trip into a longer afternoon in the area.
Photo of the giveaway eco bag via a Fruits Family resale listing, not taken on-site — shown here so you know what to look for.
Inside Camel Coffee Seochon
The café (pictured above) sits one block off the main road on Hyoja-ro, so it’s noticeably quiet compared to the busier parts of Seochon — especially in the evening, when there’s little foot or car traffic outside.
Inside, Camel’s existing interior — exposed concrete ceiling, tiled walls, a vintage, well-worn feel — stays as is, with the campaign photography mounted directly onto it rather than the space being redone for the pop-up.
Copies of the fanzine are left out on the tables for anyone to pick up and flip through while they’re there — no need to ask a staff member for one.
Staff don’t run guided explanations or hover nearby, so it reads more like a regular café that happens to have a fashion exhibit mounted on its walls than a staffed brand activation.
Visiting later in the evening tends to mean fewer people and more room to sit with the fanzine at your own pace.
The fanzine itself
The signage on-site describes it as a “special takeover unfolding in major cities around the world to celebrate the release of the Bottega Veneta Winter 2026 fanzine with world-renowned photographer Juergen Teller, shown exclusively in Seoul at Camel Coffee Seochon.”
The campaign was shot around Milan — a city creative director Louise Trotter cited as the inspiration for the Winter 2026 collection — moving between interiors, sculpture parks, and older buildings rather than a studio set.
The fanzine itself mixes official campaign shots with behind-the-scenes photos and handwritten notes — kitchens, sculptures, and old buildings show up alongside the clothing and bags.
The cover itself is printed with a handwritten-style title, “Bottega Veneta Winter 26 Juergen Teller” — plainer than you might expect from a luxury brand’s publication.
The limited-edition Kyoto matcha latte
For the length of the pop-up, Camel Coffee is also running a limited drink: a Kyoto matcha latte priced at ₩15,000 (about $11), separate from its regular menu.
A card on the table describes the sourcing: 100% Uji-grown matcha from Kitagawa Hanbei, a shop in Kyoto’s Uji region with a stated 165-year history, ground on a traditional stone mill.
It comes with the option to add Camel’s regular pound cake on the side, served together on a tray.
FAQ
Q: Do I need to make a reservation?
A: No — it’s a walk-in café, open to anyone during regular hours, with no booking system for the pop-up.
Q: Is there an entrance fee?
A: No, it’s free. You’re welcome to look around even if you don’t order anything, though it’s a working café, so ordering is appreciated.
Q: How does the eco bag giveaway work?
A: Per the in-store signage, it’s first-come, first-served — the first 100 visitors each day get a free tote, while supplies last. Earlier in the day likely means better odds, though exact cutoff times weren’t posted on-site.
Q: Is parking available nearby?
A: Not on-site. Use a public or paid parking lot in the area — Seochon’s narrow streets have limited street parking.
Q: What’s the easiest way to combine this with other Seochon sightseeing?
A: It’s directly across from Gyeongbokgung’s Yeongchumun gate, so it pairs easily with a palace visit or a walk through the rest of Seochon’s cafés and shops.
If You’re Deciding Whether to Go
This is a free, walk-in stop best suited to anyone already planning a Seochon or Gyeongbokgung visit, or fans of Juergen Teller’s photography and Bottega Veneta’s campaigns who want to see the fanzine in person before it’s gone. It closes November 1, 2026, and evenings tend to be quieter than daytime if you’d rather have the space to yourself.