TL;DR: AFTERNOMAD is a small concept store in Seoul’s Yeonhui-dong, in the same building as OJA CRAFT, carrying Japanese fragrance brand APFR alongside Native American-style turquoise silver jewelry, Spanish esparto grass crafts, African-pattern textiles, and vintage audio. Prices start around 29,000 KRW for incense-range items. Opening hours weren’t confirmable in advance — check the store’s Instagram (@afternomad) before a special trip.
If you know APFR, you’ve probably encountered it in Tokyo — at Ships Chiyoda or one of the handful of concept stores where the brand’s incense and diffusers tend to show up. It isn’t widely distributed outside Japan, which makes AFTERNOMAD worth knowing about: it’s one of the only places in Seoul where you can actually smell and buy APFR in person rather than importing it yourself.
I found it by accident, walking out of OJA CRAFT next door — a completely different kind of shop window caught my eye, more globally eclectic than craft-focused, and I went in without a plan.
Quick info
- Where: 24 Yeonhui-ro 11-gil, Seodaemun-gu, Seoul (same building as OJA CRAFT)
- Hours: Not confirmed — check Instagram @afternomad before visiting
- Parking: None on-site — use a nearby public paid lot
- Price range: APFR incense sticks and closet tags from 29,000 KRW; reed diffusers and room sprays around 100,000 KRW; jewelry and small objects vary widely by piece
A name and a tagline that actually explain the shop
Inside, a poster spells out the brand’s whole premise: “A journey towards settling / Settling in progress.” AFTERNOMAD — after nomad — reads as exactly what it says: objects gathered from travel that have found a permanent home in this one small space.
That figure — a llama woven from esparto grass — comes from Artesania San Jose, a family workshop in Andalusia, southern Spain, that has made straw crafts using this exact regional technique since 1944, now in its sixth generation. It sits on the same shelf as Japanese fragrance and Native American-style silver, and none of it feels like it’s competing for attention — more like everything was chosen by one person with a genuinely wide, consistent set of reference points.
The reason to come: APFR, tasted in person
The centerpiece of the shop is a dedicated APFR tasting table — glass display domes over sample dishes, a printed price list, incense sticks arranged for testing.
APFR (Apotheke Fragrance) was founded in 2011 by Keita Sugasawa, and everything is still made by hand at a small atelier in Chiba, near Tokyo. The name comes from “apotheke,” the German word for a place where fragrances and medicinal herbs were once prepared — which tracks with how the brand describes its own process, pulling from traditional incense culture, herbal medicine, and natural philosophy from around the world, filtered through a distinctly Japanese attention to restraint.
The scent I spent the most time with was ENTWINED — cardamom and citrus up top, settling into palo santo, saffron, sandalwood, and amber. It’s built as a full range rather than a single product: incense sticks, reed diffuser, room spray, fragrance oil, hand wash, and candle are all available in the same scent, so you can commit to one mood and carry it across an entire room. Incense sticks and closet fragrance tags start at 29,000 KRW, with reed diffusers and room sprays landing closer to 100,000 KRW — reasonable by niche fragrance standards, and noticeably less than what the same brand tends to cost through resellers outside Japan.
Vintage audio and African textiles in the back corner
The mood shifts completely toward the rear of the shop. A working (or at least display-styled) vintage speaker and receiver setup sits under a framed illustration of a mounted warrior, with a stack of African-pattern woven rugs and folded fabric underneath.
It’s an unusual combination to see in a Korean concept store — African textile patterns aren’t a curation choice you run into often in Seoul retail, vintage or otherwise — and it reinforces that AFTERNOMAD isn’t building around any single region’s aesthetic so much as a founder’s personal, well-traveled eye.
Turquoise and silver, the shop’s biggest draw for browsing
The section I lingered in longest was the jewelry counter — turquoise and silver rings and cuffs in a style drawing clearly on Native American silversmithing traditions, squash-blossom-style pieces alongside smaller, more casual heart and butterfly designs.
A second case lays rings flat across a canvas tray — turquoise, coral, onyx, and a striking black-and-gold inlay piece patterned like a night sky — making it easy to compare designs side by side rather than one ring at a time.
Prices weren’t posted on every piece, but the range runs from casual, inexpensive designs up to statement pieces — enough spread that it’s worth trying a few on even if you weren’t planning to buy jewelry when you walked in.
Clothing, if you’re browsing beyond accessories
There’s a small clothing selection too, including this Pendleton T-shirt in an orange-to-cream ombre dye — Western Americana by way of a Japanese-inflected Korean concept store, which sums up the shop’s whole approach in one hanger.
FAQ
Q: Is this really the best place to buy APFR in Seoul?
A: It’s one of the few places carrying it in person at all — APFR isn’t widely distributed outside Japan, so a dedicated tasting table like this is unusual to find outside Tokyo.
Q: What are the hours?
A: Not confirmed in advance — check the shop’s Instagram (@afternomad) before a special trip, since hours weren’t posted and couldn’t be verified through official channels.
Q: Is it easy to combine with a visit to OJA CRAFT?
A: Very — they’re in the same building, so it’s a natural two-stop visit if you’re already in the neighborhood for one of them.
Q: Is the shop good for gifts, or more for personal browsing?
A: Both. The APFR incense range is well packaged and gift-appropriate starting around 29,000 KRW, while the jewelry and vintage pieces are more suited to buying something for yourself.
Bottom line
AFTERNOMAD is worth the stop specifically for the APFR tasting table if you’re into niche fragrance and don’t want to wait for a Tokyo trip — and worth staying longer for once you’re in, given how far the curation ranges from Spanish straw craft to Native American-style silver to African-pattern textiles, all read through one consistent, well-traveled point of view. Pair it with OJA CRAFT next door and you’ve got a solid hour of browsing in one small stretch of Yeonhui-dong.
This post reflects a visit in August 2026. Hours could not be confirmed through official channels at the time of writing — check @afternomad on Instagram before visiting.