Trends & Hotspots

TL;DR: “The Third Poem: Es Devlin, Come Home Again” at Futura Seoul in Bukchon is a timed-entry immersive exhibition — […]

TL;DR: Three photography exhibitions are running in Seoul this fall: Martin Parr’s documentary retrospective at the Seoul Museum of Art

TL;DR: “The Beatles Seoul Edition,” run by Universal Music Korea, is a free pop-up on the 5th floor of The

TL;DR: Brooks and Cape Town-based running creator Alex Zono launched a colorful trail-running collab called “Ghost Trail” at EQL Grove

TL;DR: “K-Heritage House: A Home for Pungnyu” is a free pop-up at The Hyundai Seoul (B1) running through September 16,

TL;DR: Maison Baccarat Seoul on Dosan-daero reopened on September 2, 2026 after a full redesign by Harry Nuriev — Maison&Objet’s

TL;DR: Dopamine Station is a mixed-genre retail zone on the 3rd floor of Yongsan I’Park Mall (Living Park) in Seoul.

TL;DR: AFTERNOMAD is a small concept store in Seoul’s Yeonhui-dong, in the same building as OJA CRAFT, carrying Japanese fragrance

TL;DR: OJA CRAFT is a ceramics and glass studio shop on the 3rd floor of a small building in Yeonhui-dong,

TL;DR: Park Seo-bo Museum opened on August 21, 2026 in Seoul’s Yeonhui-dong neighborhood, dedicated to Dansaekhwa (monochrome painting) pioneer Park